Jay Z and Beyonce are masters of creating mystery and leading people on.
Jay Z and Beyonce- the Barack and Michelle of Hip-Hop are masters of tantalization.
Ever
since they started their affair, the power couple have done just enough
to keep us asking for more. When they started dating they were very coy
in admitting that they were seeing each other.
When
things got serious they refused to be seen by the paparazzi together
for a long time. When they got married- it came as a surprise to
everyone basically.
No
matter the height of the public interest on the two of them, Jay and B
have only given us glimpses of their elite relationship, and for good
reason also.
Yes, the couple love their privacy and they want their daughter Blue Ivy
to grow up as normal as possible but being the business savvy
entertainers they are, the aura of mystery they have cloaked themselves
with has allowed people to be interested in them.
Jay Z and Beyonce
don’t speak to the media anymore because they want to control the
narrative about them. They also people to keep guessing about the true
state of their marriage. Remember, mystery is very attractive and that
is what the Carters are all about.
After the infamous elevator incident in 2015 involving Solange Knowles,
the world expected Jay Z and Beyonce to speak about their marriage to
the media. They didn’t do such. All we got was a line from Beyonce in a
song. That was all. The Carters would prefer you keep guessing rather
than talk about it. If they do, they lose the aura of mystery they have
worked so hard to get.
Now this brings us to Beyonce’s latest album ‘Lemonade’,
a body of work built on the premise that Jay Z cheated on his wife.
Predictably the album did well commercially but the major talking point
of the album is if Jay Z did really cheat on Beyonce.
Shortly after the album was released, the Beyhive came up with different conspiracy theories that Rachel Roy or Rita Ora
was the other woman in Jay Z and Beyonce’s marriage. In usual fashion
Jay Z and Beyonce have kept quiet on it...well at least to the media.
There are new reports
that Jay Z and Beyonce have finished work on a joint album that will
discuss the core concept of the 'Lemonade album'. This is Hov and B at
their best- they use the rumours about them to create music and make
money. Of course this album will be exclusive on Tidal for God knows how long.
Jay
Z and Beyonce have been able to be one of the most entertaining couples
and ironically that’s because they don’t say much so as not to destroy
the mystique around them. That’s why we keep wanting more.
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