Chelsea have unveiled the adidas shirt which will be worn as new manager Antonio Conte begins his Stamford Bridge rebuild next season.
The
new design, priced at £90 even without name and number printing, will
be donned by the Blues for the first time in their last game of the
season against Leicester City - despite a mixed reaction from fans.
Chelsea's
£200million sponsorship deal with Yokohama Tyres continues to offer the
main feature across the centre of the shirt, while the detail on the
front includes a pattern of the rampant lion taken from their badge
leading some critics to label it as looking like a 'pyjama top'.
Diego Costa models Chelsea's new shirt which was launched by kit manufacturers adidas on Wednesday
Chelsea will wear this adidas shirt next season as they bid to fight back up the Barclays Premier League table
Brazilian midfielder Oscar also features prominently in Chelsea's photoshoot for the new kit
Oscar, Costa and Gary Cahill were chosen as the key poster boys for the new adidas shirt campaign
The new shirt features a pattern of the rampant lion taken from their badge displayed across the front
The shirt will cost buying supporters £90 as they prepare for their first season under new boss Antonio Conte
Eden Hazard and Ruben Loftus-Cheek modelled the new home shirt at their Cobham training base on Tuesday
The replica edition of the shirt will cost £55, with child-sized versions available for £45.
adidas
say their new v-neck offering: 'Presents the proud traditions of the
club's heritage as well as a determined mission to strive to be the
best.'
The
sports clothing manufacturer's famous three-stripe design moves from
the shoulders of the shirt to be placed under the arm – a move set to be
followed by plenty of the world's top clubs in their unveilings this
summer.
The
famous brand's design efforts have not pleased everyone though, with
plenty of fans criticising the cost of the shirt as well as its look.
Twitter
user Himansh Singla said: 'What the hell is that Chelsea new kit
design? Looks like a night pyjama!!' @MHLChelsea wrote: 'I don't know
what's more of a rip off. £90 for the shirt or £5 for the new premier
league badge.'
Next
season is the first season in which the Premier League will move on
from its own lion logo to one of a lion's head, instead.
Another
unimpressed critic, @ItsVickerzLLHTW added: '£101 for the new Chelsea
shirt if you want a name and number on the back... And their owner is a
billionaire. Disgusting.'
At
Chelsea's Cobham training base on Wednesday, following a day off after
their 2-2 draw with Tottenham on Monday night, Eden Hazard and Ruben
Loftus-Cheek were chosen to model the kit for a big reveal on Facebook.
'Blue
is the colour,' Hazard said. 'It's good, it's new, I hope we can win
some games with this shirt. Not too tight, it's good.'
Loftus-Cheek
added: 'I like the little lions over the shirt and also the stripes on
the inside rather than the outside of the arms.
The new goalkeeper kit takes a striking yellow colour and will be worn by stopper Thibaut Courtois
Hazard and Loftus-Cheek both commented on the design during a Q&A on Chelsea's Facebook page
'We'll look to come back in pre-season and come back and go again and hopefully we can win a lot of games in this shirt.'
Chelsea's
first-team squad might be showing off the new design when they give
Leicester a guard of honour at Stamford Bridge on the final day of the
season next week, but it will actually be worn by the ladies team first.
Chelsea
Ladies will be kitted out in the new gear when they face Arsenal in the
FA Women's Cup final at Wembley Stadium on Saturday, May 14.
The faded rampant lion detail displayed across the shirt were picked as a highlight by Hazard on Wednesday
Captain John Terry and his team-mates played in the old design for the second-last time against Tottenham
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