Ericsson’s ConsumerLab has published its
first Television and Media Report in which the company has estimated how
much Nigerians have spent on Video on Demand streaming.
According to the estimates, by the end of 2015 Nigerians would have spent about N54billion on Video on Demand (VoD) streaming.
The VoD is a system that allows consumers to select and watch abridged video content of their choice and on the spot on Personal Computers, tablets, smartphones and television, using chrome.
Ericsson’s ConsumerLab says that from a possible population of about 100 million people living in the country, its findings showed that only 27 % of them streamed videos.
The organization in the report said that the figure should have been higher but for the poor data service from telecommunications companies in the country.
“Only 27 per cent of Nigerians stream videos for now because of the inflexible data plans and slow download speeds flagged as reason for low video streaming uptake. It, however, predicted that the figure would rise in 2016, given that “changing consumer needs were fast creating a new TV and video landscape in Nigeria,” it stated.
Johan Jemdahl, the managing director of Ericsson Nigeria, said the figure would rise because TV and video content consumption was no longer tied to the traditional TV screen.
Source: Naij
According to the estimates, by the end of 2015 Nigerians would have spent about N54billion on Video on Demand (VoD) streaming.
The VoD is a system that allows consumers to select and watch abridged video content of their choice and on the spot on Personal Computers, tablets, smartphones and television, using chrome.
Ericsson’s ConsumerLab says that from a possible population of about 100 million people living in the country, its findings showed that only 27 % of them streamed videos.
The organization in the report said that the figure should have been higher but for the poor data service from telecommunications companies in the country.
“Only 27 per cent of Nigerians stream videos for now because of the inflexible data plans and slow download speeds flagged as reason for low video streaming uptake. It, however, predicted that the figure would rise in 2016, given that “changing consumer needs were fast creating a new TV and video landscape in Nigeria,” it stated.
Johan Jemdahl, the managing director of Ericsson Nigeria, said the figure would rise because TV and video content consumption was no longer tied to the traditional TV screen.
Source: Naij
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