England and Manchester united
player, Bastian schweinsteiger is to
take
legal action against a Chinese
toy company. In what may seem a
clear
case of image exploitation, the
company in question produced and
marketed a German toy soldier named
Bastian bearing remarkable
resemblance
to the player. According to reports by
German daily Bild,
Schweinsteiger is
suing the Chinese company over the
'Bastian range' of
dolls, that not only
share a name with the 31-year-old
but also bear an
uncanny
resemblance to him. (left is the doll,
The company however does not
believe it has
infringed the player's
rights. The Chinese maker of
'Bastian' described
his similarities to
the former Bayern Munich man as
"purely
coincidental." It added:
"The figure is a member of a
Wehrmacht supply
unit, a
A Dutch company contracted to
market
the toy in Europe for £65
per piece has also denied allegations
of
infringement saying "We offer
no figures based on the football.
The
resemblance is purely coincidental.
The figure is based on a typical
German.
We believe most Germans look like this.
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