- Manchester United sealed a world record £750million kit deal with adidas after ending 13 seasons with Nike
- German sportswear giant adidas believe they can make about £1.5billion from shirt sales over the next decade
- United's deal beats other adidas-sponsored clubs, including Bayern Munich (£645m) and Chelsea (£300m)
- The new kit looks a throwback to when Ryan Giggs and Co wore white v-necks with the classic three stripes
Manchester United have gone back to the future with their new adidas shirt.
The
first jersey made by the German sportswear giants after they signed a
£750million world record deal with the club may have some fans harking
back to the 80s.
That
is because the simple design, with a white v-neck and classic three
stripes down the sleeve, is not a million miles away from the adidas
kits of 30 years ago.
Luke Shaw pictured in Manchester United's new adidas kit in Sportsmail's exclusive photograph after their £750million mega-deal
Juan Mata, new signing Bastian Schweinsteiger and Ander Herrera pose in the club's new adidas kit after 13 seasons with Nike
Herrera, Mata and Phil Jones were
among the United players taking part in the launch of the club's new kit
for the 2015/16 season
Daley Blind poses in the first kit
made by German sportswear giants adidas after they signed a £750m world
record deal with the club
United players Jones and Mata pose with tridents in the new kit with a white v-neck and classic three stripes down the sleeve
The kit was launched with the motto 'Breaking Expectations' and it was shown in the photographs of the stars smashing glass
Team-mates Young, Mata and Blind pose together in the new United kit sponsored by adidas which was unveiled at midnight
The
kit, under the motto 'Breaking Expectations', went on sale at selected
locations in Manchester and London at midnight, and was launched by
Daley Blind and Phil Jones.
United's Megastore, closed for a week after their existing deal with Nike expired, was due to reopen on Saturday at 9am.
The club, who took back the non first-team kit and training kit rights, will cash in on the new deal.
Adidas
designer Inigo Turner, remarked: 'We have been on a real journey in
creating these new kits. It is with the iconic kits of the past that we
drew our inspiration from.
'We
have aimed to break expectations by re-engineering simple but impactful
design features such as classic v-neck collar and the iconic
three-stripe detailing down the arms as our commitment to giving United a
truly ground-breaking kit.'
United
managing director Richard Arnold, a key figure in the record-breaking
deal, said: 'Everyone at United is very proud of the shirt's classic
design, which draws on the club's iconic kits of yesteryear.'
These close-up photographs show what the badge and collar look like on the new United kit which was released at midnight
The shirt includes a graphic design on the hem taken from the 1990 kit worn by Ryan Giggs in his debut season with the club
James Wilson poses in the
newly-released retro-looking kit which may have some United supporters
thinking back to the 80s and 90s
The kit went on sale at selected locations in Manchester and London at midnight, and was launched by Daley Blind and Phil Jones
A
range of retro merchandise is expected to follow, and Arnold added: 'We
look forward to sharing our designs for our complete adidas range with
fans via our 100m social media connections, as well as seeing them
within the stadium and on the streets - creating a new classic design
culture, opening a new chapter in Manchester United's history.'
The
shirt, according to manufacturers, includes a graphic design on the hem
taken from the 1990 kit worn by Ryan Giggs in his debut season.
A young Ryan Giggs pictured in action against Tottenham Hotspur in September 1991 in one of United's most memorable adidas kits
Ray Wilkins sporting the 1982 version of United's adidas home strip (left) while Bryan Robson dons the third kit in 1988 (right)
Joe Jordan
in United's first adidas kit after the switch from Admiral in 1980
(left) with Frank Stapleton pictured in 1983 (right)
THE BIGGEST KIT DEALS IN EUROPEAN FOOTBALL
*Liverpool
announced their £150m deal with Warrior in 2012, but confirmed New
Balance would become their kit supplier from 2015/16 in a multi-year
partnership. New Balance are connected with Warrior, and the new deal is
reportedly worth £300m, putting them joint-third in the list with Chelsea.
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