Chelsea
and The Yokohama Rubber Company, have reached an agreement for the
Japanese company, to become the Premier League’s club new official shirt
partner. The deal, which will last for five years from the 2015/2016
season, is worth a massive £40million a year.
It represents the
second highest kit endorsement ever signed by an English club –
Manchester United have a £53m-a-year contract with Chevrolet.
Chelsea
are understood to have received a £25m offer from Turkish Airlines, but
Russian owner Roman Abramovich demanded a lot more.
“It is an
absolute pleasure to welcome Yokohama as our new Official Shirt Partner
and we look forward to a successful relationship with them,” Chelsea
chairman Bruce Buck said.
“Chelsea and Yokohama are a perfect
fit. Both are global organisations with a focus on performance and
innovation, as well as having huge ambition and an unwavering culture of
success.
“We
believe that Yokohama will play a key role in helping us drive our
global expansion in international markets such as the US, where they
have operated with distinction for many years. Also, of course, Chelsea
having such an esteemed and historic Japanese company as our partner
enables us to accelerate our development in their home market too.
“We
are also looking forward to working with Yokohama on our community
projects around the world through the Chelsea Foundation, when together
we can use the power of sport as a force for good.
“I would also
like to express my sincere gratitude to Samsung, with whom we have had a
successful and rewarding relationship since 2005. Chelsea has
demonstrated through that 10-year partnership that we can play a
critical role in helping our partners achieve their global growth
objectives. We look forward to accomplishing similar success with
Yokohama.”
Yokohama, who manufacture tyres, also sponsor NBA teams Boston Celtic and the San Antonio Spurs.
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